Our Hero Ingredients

We choose familiar, purposeful ingredients and explain the role they play in each finished formula. The complete formula, concentration and directions matter more than any single hero ingredient.

Always read the current product label. Grooming products support routine coat and skin care; they do not replace veterinary diagnosis or prescribed treatment.

Neem

Why we use it: Neem oil is included in selected cleansing formulas as part of a botanical grooming blend. In CompleteCare it accompanies aloe vera in a gentle cleansing base; in TickGuard it appears with other botanicals intended for tick-season grooming.

Found in: CompleteCare, GentleCare, GentleClean and TickGuard.

Aloe vera

Why we use it: Aloe vera is included in selected formulas to complement cleansing and help leave the coat and skin feeling comfortable. It is paired with neem in shampoos and with vitamin E in FreshPaw.

Found in: CompleteCare, FreshPaw, GentleClean and TickGuard.

Colloidal oatmeal and calendula flowers used in Nurvia GentleCare dog shampoo

Colloidal oatmeal + calendula

Why we use them: This combination anchors the mild, soap-free GentleCare formula. It is selected for dogs and puppies whose routine bath needs call for a gentler approach.

Found in: GentleCare Sensitive Skin Dog Shampoo. Persistent itching, redness or hair loss should be assessed by a veterinarian.

Goat milk and shea butter used in Nurvia MilkSoft paw and nose cream

Goat milk + shea butter

Why we use them: Goat milk and shea butter form the moisturising heart of MilkSoft. The cream is designed for routine care of dry-feeling paw pads and noses and absorbs without a heavy greasy finish.

Found in: MilkSoft Paw & Nose Cream. Do not use routine balm as a substitute for veterinary care on deep, bleeding or infected wounds.

Vitamin E

Why we use it: Vitamin E is included in selected formulas as a conditioning antioxidant ingredient that complements routine skin and coat care.

Found in: GentleCare, FreshPaw and MilkSoft.

Eucalyptus citriodora, lemongrass, peppermint and clove botanicals

Citriodiol + aromatic botanicals

Why we use them: GentleClean combines Citriodiol from Eucalyptus citriodora with peppermint and clove leaf extracts for between-bath freshness. TickGuard uses a different botanical combination that includes citronella, eucalyptus, lemongrass, clove and rosemary.

Found in: GentleClean Waterless Spray and TickGuard Shampoo. Use only as directed and ask your veterinarian about effective parasite prevention.

The finished formula matters

An ingredient can behave differently depending on its concentration and the complete formulation. Match the product to your dog’s age and grooming need, follow the label, rinse where directed and stop use if irritation occurs.

Explore Nurvia dog-care products