
Colloidal oatmeal Avena sativa
Forms a film over irritated skin, which calms itching and gives the barrier time to repair.
In stock and ready to ship
We blend in small batches, so popular sizes do sell out.
MilkSoft is a targeted paw and nose cream for routine care of dry-feeling paw pads and noses.
When not to use it: Do not apply to deep, bleeding, infected or unexplained wounds. If cracking is painful, severe or not improving, consult a veterinarian. The cream supports routine moisturising and does not treat injury or disease.
Wipe the paws or nose clean and dry. Massage a small amount into the paw pads until absorbed, or dab a thin layer onto the dry area of the nose. Use only as directed on the product label.
Goat milk, shea butter, vitamin E and natural oils in the base described by the current product information. For external pet-care use. Stop use if irritation occurs and seek veterinary advice for damaged or infected skin.
MilkSoft is designed for routine moisturising of dry-feeling dog paw pads and noses.
Clean and dry the area, then massage a small amount into the paw pads or dab a thin layer onto the dry area of the nose. Follow the product-label directions.
It can be used as part of a routine for dogs exposed to dry weather, hot pavements or rough surfaces. Check the ground temperature before every walk because a cream cannot prevent heat injury.
The current product information identifies the formula as lick-safe when used as directed. It should still be applied only in the recommended amount and is not intended as food.
Do not apply it to deep, bleeding, infected or unexplained wounds. Seek veterinary advice for painful, severe or persistent cracking.
Based on the current formula information, it is made without petroleum, mineral oil or parabens.
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
Order today for dispatch tomorrow
What it does
Suitable for
Not for
Key ingredients
Aqua, Avena sativa (colloidal oatmeal), Coco-glucoside, Glycerin, Aloe barbadensis leaf juice, Calendula officinalis extract, Tocopherol (vitamin E), Citric acid, Sodium benzoate, Potassium sorbate.
How to use
“Oatmeal and calendula are the two ingredients I recommend most for dogs with reactive skin. This formula keeps both at a useful concentration and skips the fragrance that usually undoes the good work.”Dr. Kabir Menon Veterinary lead, small-animal dermatology
In real homes
Day 11, no scratching
Lather goes a long way
Refill, don't rebuyFour things we got right so your pet stops scratching and you stop reading labels.
Measured across 380 customers with itch-prone dogs.
The two ingredients vets recommend most for reactive skin.
Added scent is the most common trigger we see. So there isn't any.
Gentle enough for puppies, kittens and senior pets alike.
What's inside
No filler, no mystery "fragrance" line. Here's what each ingredient is actually for.

Forms a film over irritated skin, which calms itching and gives the barrier time to repair.

Reduces redness around hot spots and small irritations without stinging.

Holds water in the skin, so the coat doesn't dry out after a wash.

Softens the coat and cuts down the flaking that follows a dry winter.
Never in a Nurvia bottle
Bath time, minus the drama
The order matters more than the effort. Follow this and one bottle lasts around 18 washes.
1
Lukewarm water, right down to the skin. Most of a thick coat stays dry otherwise.
2
Two to three pumps for a medium dog. Work it in along the back and under the legs.
3
This is the part people skip. The oats need time on the skin to do anything.
4
Rinse until the water runs clear, towel dry, then brush while slightly damp.
Warm the bottle between your palms before you start. Cold lather is the single most common reason a dog bolts mid-bath.
We're not the cheapest bottle on the shelf. This is where the difference goes.
| What matters | Nurvia | Typical pet shampoo |
|---|---|---|
| Free from added fragrance | ||
| Reviewed by a practising vet | ||
| pH balanced for pet skin | Sometimes | |
| Refillable packaging | ||
| Active ingredient strength | Oat at 4% | Usually under 1% |
| Washes per 300ml bottle | About 18 | About 12 |
Based on the ingredient lists of the six best-selling pet shampoos in India, reviewed March 2026.