
Colloidal oatmeal Avena sativa
Forms a film over irritated skin, which calms itching and gives the barrier time to repair.
In stock and ready to ship
We blend in small batches, so popular sizes do sell out.
For dogs that scratch, flake, or react to regular shampoos. GentleCare is the mildest wash in our range — a soap-free, hypoallergenic formula built for puppies and sensitive skin.
Choosing the right formula: GentleCare is intended for mild, sensitive-skin bathing. It does not treat skin disease or control parasites. For persistent itching, broken skin or recurring irritation, consult a veterinarian. For tick-season grooming, consider TickGuard after checking that it is appropriate for your dog.
Wet the coat with comfortably warm water. Apply a small amount and massage gently. A low, soft lather is normal for a soap-free formula. Rinse fully and pat dry. Keep a puppy’s first bath warm, short and calm.
Colloidal oatmeal, calendula, neem oil and vitamin E in a soap-free, pH-balanced base. No sulphates, parabens, alcohol or dyes, based on the current formula information. Avoid the eye area. Discontinue use if irritation occurs and seek veterinary advice where appropriate.
GentleCare is suitable for puppies from 8 weeks, based on the current label guidance. Keep puppy baths warm, brief and calm and follow the label directions.
It is designed for puppies and adult dogs needing a mild wash, including dogs with sensitive, easily irritated or dry-looking skin.
Yes. Based on the current formula information, GentleCare is soap-free and made without sulphates, parabens, alcohol or dyes.
No. GentleCare is intended for mild cleansing and sensitive-skin grooming. It does not control parasites or replace veterinarian-recommended tick prevention.
Apply a small amount to a limited area first and monitor the skin. Discontinue use if irritation occurs and seek veterinary advice where appropriate.
Bathing frequency depends on your dog’s coat, activity and veterinary guidance. Avoid unnecessary over-bathing and follow the directions on the product label.
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
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What it does
Suitable for
Not for
Key ingredients
Aqua, Avena sativa (colloidal oatmeal), Coco-glucoside, Glycerin, Aloe barbadensis leaf juice, Calendula officinalis extract, Tocopherol (vitamin E), Citric acid, Sodium benzoate, Potassium sorbate.
How to use
“Oatmeal and calendula are the two ingredients I recommend most for dogs with reactive skin. This formula keeps both at a useful concentration and skips the fragrance that usually undoes the good work.”Dr. Kabir Menon Veterinary lead, small-animal dermatology
In real homes
Day 11, no scratching
Lather goes a long way
Refill, don't rebuyFour things we got right so your pet stops scratching and you stop reading labels.
Measured across 380 customers with itch-prone dogs.
The two ingredients vets recommend most for reactive skin.
Added scent is the most common trigger we see. So there isn't any.
Gentle enough for puppies, kittens and senior pets alike.
What's inside
No filler, no mystery "fragrance" line. Here's what each ingredient is actually for.

Forms a film over irritated skin, which calms itching and gives the barrier time to repair.

Reduces redness around hot spots and small irritations without stinging.

Holds water in the skin, so the coat doesn't dry out after a wash.

Softens the coat and cuts down the flaking that follows a dry winter.
Never in a Nurvia bottle
Bath time, minus the drama
The order matters more than the effort. Follow this and one bottle lasts around 18 washes.
1
Lukewarm water, right down to the skin. Most of a thick coat stays dry otherwise.
2
Two to three pumps for a medium dog. Work it in along the back and under the legs.
3
This is the part people skip. The oats need time on the skin to do anything.
4
Rinse until the water runs clear, towel dry, then brush while slightly damp.
Warm the bottle between your palms before you start. Cold lather is the single most common reason a dog bolts mid-bath.
We're not the cheapest bottle on the shelf. This is where the difference goes.
| What matters | Nurvia | Typical pet shampoo |
|---|---|---|
| Free from added fragrance | ||
| Reviewed by a practising vet | ||
| pH balanced for pet skin | Sometimes | |
| Refillable packaging | ||
| Active ingredient strength | Oat at 4% | Usually under 1% |
| Washes per 300ml bottle | About 18 | About 12 |
Based on the ingredient lists of the six best-selling pet shampoos in India, reviewed March 2026.