
Colloidal oatmeal Avena sativa
Forms a film over irritated skin, which calms itching and gives the barrier time to repair.
In stock and ready to ship
We blend in small batches, so popular sizes do sell out.
GentleClean provides a no-rinse grooming option for removing light surface dirt and reducing odour between regular baths.
Choosing the right product: GentleClean is intended for light, between-bath grooming and is not a replacement for regular bathing. For puppies, sensitive skin, existing skin conditions or frequent use, check the product label and seek veterinary advice where appropriate.
Shake well. Spray evenly over the coat from approximately 15 cm, avoiding the face. Massage through the coat, wipe with a clean towel and finish with a brush. Do not rinse. Follow the product-label directions.
Citriodiol, peppermint and clove leaf extracts, neem and aloe vera with gentle non-ionic cleansers, based on the current formula information. Avoid the eyes, mouth and broken skin. Spot-test on sensitive dogs and discontinue use if irritation occurs.
A waterless bath spray helps remove light surface dirt and reduce odour between regular baths without requiring rinsing.
Spray over the coat from approximately 15 cm, avoiding the face. Massage through the coat, wipe with a clean towel and finish with a brush. Follow the product label.
No. It is intended for light between-bath grooming, travel and quick clean-ups.
It may suit adult dogs that resist wet baths, senior dogs needing a simpler routine and dogs requiring quick cleaning after walks or travel.
Based on the current formula information, it is made without alcohol, soap, sulphates or parabens.
Spot-test first and discontinue use if irritation occurs. For existing skin conditions, puppies or frequent use, seek veterinary guidance where appropriate.
We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Our products are manufactured both locally and globally. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
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What it does
Suitable for
Not for
Key ingredients
Aqua, Avena sativa (colloidal oatmeal), Coco-glucoside, Glycerin, Aloe barbadensis leaf juice, Calendula officinalis extract, Tocopherol (vitamin E), Citric acid, Sodium benzoate, Potassium sorbate.
How to use
“Oatmeal and calendula are the two ingredients I recommend most for dogs with reactive skin. This formula keeps both at a useful concentration and skips the fragrance that usually undoes the good work.”Dr. Kabir Menon Veterinary lead, small-animal dermatology
In real homes
Day 11, no scratching
Lather goes a long way
Refill, don't rebuyFour things we got right so your pet stops scratching and you stop reading labels.
Measured across 380 customers with itch-prone dogs.
The two ingredients vets recommend most for reactive skin.
Added scent is the most common trigger we see. So there isn't any.
Gentle enough for puppies, kittens and senior pets alike.
What's inside
No filler, no mystery "fragrance" line. Here's what each ingredient is actually for.

Forms a film over irritated skin, which calms itching and gives the barrier time to repair.

Reduces redness around hot spots and small irritations without stinging.

Holds water in the skin, so the coat doesn't dry out after a wash.

Softens the coat and cuts down the flaking that follows a dry winter.
Never in a Nurvia bottle
Bath time, minus the drama
The order matters more than the effort. Follow this and one bottle lasts around 18 washes.
1
Lukewarm water, right down to the skin. Most of a thick coat stays dry otherwise.
2
Two to three pumps for a medium dog. Work it in along the back and under the legs.
3
This is the part people skip. The oats need time on the skin to do anything.
4
Rinse until the water runs clear, towel dry, then brush while slightly damp.
Warm the bottle between your palms before you start. Cold lather is the single most common reason a dog bolts mid-bath.
We're not the cheapest bottle on the shelf. This is where the difference goes.
| What matters | Nurvia | Typical pet shampoo |
|---|---|---|
| Free from added fragrance | ||
| Reviewed by a practising vet | ||
| pH balanced for pet skin | Sometimes | |
| Refillable packaging | ||
| Active ingredient strength | Oat at 4% | Usually under 1% |
| Washes per 300ml bottle | About 18 | About 12 |
Based on the ingredient lists of the six best-selling pet shampoos in India, reviewed March 2026.